When ReAct Now commissioned us to redesign their web presence, we had three clear goals in mind: First, we wanted to create a web presence that reflects ReAct Now's new corporate design. Second, we aimed to present their products in a way that is both appealing and informative. And third, we wanted to create a platform that encourages potential customers to get in touch and learn more about ReAct Now's products.
Concept
Web Design
Development
Webflow
Corporate Design
A New Presence
We developed a new, standalone design based on ReAct Now's corporate design. With original product photography, vibrant color worlds, and clear typography, we created a website that presents ReAct Now's products in a clear and understandable way.
We designed a responsive layout that enables device-independent content presentation. Using Webflow as the platform for creating and hosting the website, we ensured low technical maintenance and easy updates by the client. To appeal to an international audience, we created both a German and an English version of the website.
We developed over 150 custom icons that are used both on the website and in the ReAct Now App Additionally, we created use case illustrations that quickly and simply explain the product benefits of the ReAct Now App.
Before diving into the design and programming of the website, creating a comprehensive corporate design was the priority. In an intensive workshop, we worked together with ReAct Now to define brand positioning, target groups, and product messaging. Based on these insights, we developed a corporate design characterized by a fresh, standalone logo, original product photography, illustrations, icons, color worlds, and typography. This design served as the foundation for the entire web presence and ensures a consistent and recognizable brand appearance.
