When we received the task to redesign the »Claus Kröger« online shop, we were excited. After all, Claus Kröger is more than just a delicatessen retailer. With his store in the heart of Hamburg Altona and his range, which includes tea and coffee, chocolates, specialties, kitchen accessories, and finds from Hamburg, he has made a name for himself that is well known beyond the city limits. Customers from around the world appreciate being able to participate in this unique offering online. Our goal was to create an easy-to-use online shop that optimizes the shopping experience for existing and new customers and – alongside shopping in the delicatessen store – also increases online sales. By integrating automated shipping label generation for online customers and offering telephone support for offline customers, along with a streamlined shop interface, we met these requirements and simultaneously improved Claus Kröger's visibility on Google & Co.
Concept
Web Design
Online Shop
Shopify
Development
Delicious, the new online shop
We chose »Shopify« as the shop system because it offers a clean, clear, and easy-to-learn backend. With custom design adjustments to the frontend and the integration of third-party solutions for invoice dispatch and offline customers, we configured the shop entirely. In this context, we also migrated the product data from the previously existing shop system of the delicatessen retailer.
Our goal was to create an optimal shopping experience for all users – whether they visit the shop on a desktop computer or a mobile phone. With Shopify, we implemented a responsive design that automatically adapts to the respective device. This allows customers to comfortably explore Claus Kröger's delicatessen world from home or on the go and order their favorite products.
To showcase the variety of offered products optimally, we developed a special product photography concept. In this context, we isolated individual products to enable unique compositions and highlight the distinctive features of each item. Managing the image editing and streamlining the product photos were also part of our tasks to ensure each item is presented in the best light.
Through our work, Claus Kröger was able to achieve a significant improvement in public perception. Additionally, his search engine ranking improved, and order processing became more efficient. This led to a noticeable increase in online sales.
